What Is Branding? Before engaging with branding efforts for your company or organization, it’s important to understand just exactly what branding is. Many people believe that branding is simply designing a new logo and updating your business cards and website accordingly. While the logo is certainly an important part of the visual… Read More
Archive for the ‘BrandLand’ Category
SPIA: Brand Development
March 23, 2015
The UGA’s College of Public and International Affairs engaged Kaptiv8 for a rebrand to help the school stand out among its high profile competitors. SPIA, ranked 4th in the country for international affairs and public administration, just behind Harvard, had a challenge of unifying its many areas of study under… Read More
Standardize OR DIE!
July 22, 2014
OK, we know what you’re thinking. Really, Kaptiv8? Get over yourselves… But to us, your brand is one of your most valuable assets. We see it as our duty to fiercely protect the integrity of your brand to the best of our abilities. The strongest brands in the world (Coca-Cola,… Read More
Spitfire Strategies Makeover
May 14, 2014
There is something compelling about makeover shows. You know, where a team of experts comes in and completely redesigns a house, or even a person, to visual perfection. They’ll transform a home by adding new floors, a state of the art kitchen, and stunning landscaping, leaving viewers amazed. Others will… Read More
Opening Happiness Around The World – Coca Cola
September 9, 2013
Italy. Argentina. Mexico. All of these countries come together with one similarity: Coca-Cola. A company that had once expanded not much further than its home of Atlanta, Coca-Cola is now a globalized company – and the king of the beverage industry. Coca-Cola’s international marketing strategy is often used as an… Read More
