Free the Slaves is one of the most preeminent non profits dedicated to eradicating human trafficking. Kaptiv8 provided a redesign of their website that reflects their 15 years of growth and establishes them as a leader in human rights advocacy.
After a competition analysis lead by Kaptiv8, we chose to focus on highlighting the non-profit’s successes and impact, as well as creating clear and compelling calls to action throughout the website. This WordPress Website balances infographics, video, and large scale imagery with a bold and modern color palette to set the tone.